Backlinks and External Links

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Backlinks are also called external links, because backlinks can only come from external sources. If a link is from another page on your website, it is an internal link.

Backlinks are an essential part of search engine optimization because they hold massive weight in the search engine’s algorithms.

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Anchor Text

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Anchor text was originally created to describe to visitors what the page the link pointed to contained. Anchor text has been very successful in this, and that’s why search engines adopted using it as a ranking factor.

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Internal Links

Previously I have written about external links (or backlinks), which are links from other web pages outside of your domain. In this article we will talk about the opposite, links from within your domain, internal links.

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Keyword Density and Keyword Stuffing

Having the search phrase you want to rank for in the body of your content is a ranking factor. A signal to the search engines that in some way your page is relevant to the search query.

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Thesis Theme SEO Analysis

thesis theme

Chris Pearson, the creator of Thesis is a masterful programmer with an in-depth knowledge of WordPress and an attention to detail. This can be seen throughout the entire beautifully written codebase and results in great features.

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Why SEO is an Essential Part of Your Marketing

Search engine optimization done correctly offers an immense ROI that greatly exceeds that of traditional advertising. Here are five reasons SEO needs to be part of your marketing strategy..

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What is Search Engine Optimization?

Search engine optimization is the art of optimizing your web pages to receive high quality traffic from the search engines.

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