Link juice is a colloquial term often used in search engine optimization to describe the value each page has in Google’s algorithms and the transfer of that value when one page links to another.
Example context: When I link to Facebook, link juice is passed to Facebook from outstandingSEO
PageRank is another term commonly associated with link juice.
In this context, PageRank is a numerical score assigned to a web page dependent on the volume of link juice that page carries. A page can have a score between 0 and 10, 10 being the highest and 0 being (obviously) the lowest. Few sites ever reach 7′s or 8′s, and only the heaviest traffic sites ins the world such as YouTube, Facebook and Google go any higher.
Assuming everything else is equal, a page with more link juice will always outrank other inferiorly linked pages.
Also the more link juice a page has, the more that is passed when that site links to another, this is the basic premise behind the concept that one link from one strong page is worth more than a thousand links from weak pages.
An authority page is any webpage that has a significant amount of incoming links, or link juice. On an individual page level this is considered “page authority.” On a sitewide level it is referred to as “domain authority.” If you have pages on your website with high page authority, your entire site will see the benefit.
It is through the building of links, and your site’s growing “link juice” where you will find your biggest growth, and ultimately, the biggest leap in your domain authority.
