How to Start Search Engine Optimization

seo for beginners

outstandingSEO was built to help you maximize your business, by increasing your revenue and showing you exactly how you can turn search engines into a perpetual source of high-quality precision targeted traffic for your website.

This is called Search Engine Optimization, or SEO.

If you aren’t already familiar with SEO, you should start with our article: What is Search Engine Optimization? It will give you the solid foundation needed to truly benefit from all the below.

If you’re studying SEO, you probably already have a website. If not, you should start here with, How to Make a Website.

Once you understand the basics of SEO is and why they’re an essential part of your marketing strategy, it’s time to optimize your site for success.

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Supplementary Index

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Search engines store web pages in an index. It is this search index that is ordered and filtered to deliver SERPs (search engine results) to everyday searchers. If you perform an unusual or complex search, results may be scarce. If so, Google will ask you if you would like to re-try your search, including results from the [...]

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Duplicate Content

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Duplicate content is when the same information is displayed verbatim on more than one location (URL). This can be an internal issue, i.e you have multiple pages or URLs on your website displaying the same information or it can be an external issue, where you have the same content on your web pages that is available elsewhere.

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Link Juice

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Link juice is a colloquial term often used in search engine optimization to describe the value that each page has in Google’s algorithms and the transfer of that value when one site links to another.

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Nofollow Links – What Are They?

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Nofollow is an attribute that can be assigned to a link to signify to search engines that the link should not be counted towards a sites authority. Or in other words, nofollow links do not pass link juice.

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Search Engine Result Pages (SERPs)

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You’ve probably seen variations of the above page thousands of times. If you haven’t already guessed, the above is an example of a search engine results page. These types of pages are visited millions of times every day.

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Ranking Factors

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The search engines use very advanced algorithms to decide which pages should be listed on the SERPs for each search term. They collect hundreds of variables to input into the algorithms, we call these variables ranking factors.

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